INVESTING INNOVATOR DR. ROSHAWNNA NOVELLUS BRINGS GENDER EQUALITY MESSAGE TO NATIONAL STAGE IN LOGITECH’S “DEFY LOGIC” TV SPOT

 Financial expert and gender equality advocate Dr. Roshawnna Novellus has been tapped by computer accessories company Logitech to star in a national ad campaign that will air during this Sunday’s championship football game.
The founder and CEO of the Atlanta-based fintech platform EnrichHER is among a select group of innovators featured in the “Defy Logic” campaign for “defying expectations” and ignoring limits in order to create change in their respective fields.
Novellus originally appeared in a 30-sec spot in December that focused on her mission of helping women entrepreneurs of color “claim their seat at the table.” She will join the rest of the campaign’s ambassadors along with Grammy-winning singer-songwriter Lil Nas X for an extended 60-sec spot set to run during the country’s biggest advertising event of the year.

“To have this massive opportunity to represent Black women and further EnrichHER’s cause of funding women-owned businesses is beyond exciting!” says Dr. Novellus, a native of San Diego. “I believe that when you invest in women, you invest in an entire society. I am honored that Logitech recognized the importance of our mission enough to choose me to participate in this incredible campaign.”

Dr. Novellus has been defying logic long before the national TV commercials. As a teenager watching her mom work multiple jobs to make ends meet, she was determined to fund her college education on her own. Contacting over 200 companies, she raised $600,000 in scholarship monies – enough to cover 11 years of higher education and avoid the student loan debt trap.

She put that money to good use. She holds a PhD in systems engineering with a minor in finance from George Washington University, a Master of Science in information technology from Rensselaer Polytechnic Institute, a Bachelor of Arts in business management economics and a Bachelor of Science in computer engineering – both from the University of California, Santa Cruz. She earned each of these degrees with Summa Cum Laude honors.

Her educational fundraising journey inspired her to dedicate her career to helping underinvested women find capital for their businesses. In 2015, she channeled her business knowledge and real world experience into a philosophy she calls The Wealthy Yogi, a set of financial principles centered around mindfulness. She co-authored the money management book Budgeting is More Liberation Than Limitationand began sharing her financial wisdom on various social media platforms, gaining 140,000 followers on LinkedIn. 

Yet, perhaps her most impactful achievement is EnrichHER, a digital platform she created in 2017 that connects investors with women of color founders and CEOs that have businesses with proven viability. Within the first six months of launching their full program in 2019, Novellus received 3,000 applications. EnrichHER would go on to invest $3M in 71 companies that same year. Then in 2020, the company launched its Accelerator + Portfolio Match program, securing $375,000 in funding for 7 businesses thanks to the backing of several partners including PayPal.

For 2021, Dr. Novellus is laser-focused on growing EnrichHER through more capital investments and corporate partnerships. “Education has afforded me the opportunity to acquire skills, learn from brilliant people, develop a deep understanding of finance and travel the world,” she says. “I want others to experience the freedom and security that comes with making sound financial decisions, and I want our communities to prosper from businesses that women of color are creating every day.”
For more information, visit https://enrichher.com/.