Shonda Scott: A Visionary Leader Transforming Communities with 360 Total Concept and the 12 New Things® Challenge

In a world where innovation and inclusivity are more important than ever, Shonda Scott stands as a beacon of leadership and creativity. 

As the Founder and CEO of 360 Total Concept, a renowned management consulting firm, she has spearheaded transformative projects for industry giants while also making significant contributions to underserved communities. 

With a passion for personal growth and exploration, Shonda is also the creator of the 12 New Things®, encouraging individuals to embrace change and discover new facets of themselves.

In this exclusive interview, we delve into Shonda’s inspiring journey, her commitment to empowerment, and her vision for the future.

Q: Can you tell us about your background and what inspired you to start 360 Total Concept?

Shonda Scott: I have always been passionate about innovation and leadership. After years of working in various sectors, I identified a gap in the market for a consulting firm that truly understood the needs of diverse communities and organizations. This inspired me to create 360 Total Concept to help drive transformative projects and foster inclusivity.

Q: Your firm has worked with major companies like BET, Uber, and Comcast. What has been one of your most memorable projects?

Shonda Scott: One of my most memorable projects was teaming with Uber and Kaiser Permanente to expand their footprint in Bay Area. It was fulfilling to see our efforts make a real impact. The project led to many historically under-utilized businesses working with these industry giants, further emphasizing the importance of community engagement in driving successful outcomes.

Q: You’ve developed diversity spending strategies that have reinvested over $200 million into underserved communities. What led you to focus on this area?

Shonda Scott: I firmly believe in the power of economic empowerment to drive change. Historically, underserved communities have faced significant barriers to growth and development. By creating diversity spending strategies, we can uplift small businesses and foster sustainable economic development to help close the wealth gap. It’s about creating a level playing field for everyone.

Q: You have recently been appointed to the White House U.S. Advisory Trade Policy and Negotiation Committee. What does this role mean to you?

Shonda Scott: It’s a tremendous honor to serve in this capacity. This role allows me to contribute to national policy discussions and advocate for trade practices that support economic growth and diversity. It’s a responsibility I take seriously, as I aim to influence policies that create opportunities for all communities.

Q: Your show, “Spotlight with Shonda Scott,” showcased influencers and unsung heroes. What motivated you to create this platform?

Shonda Scott: I wanted to amplify diverse voices that often go unheard. Through “Spotlight,” I aimed to shine a light on individuals making a difference in their communities. It was essential to create a platform that celebrates those contributions, highlighting stories of resilience and innovation.

Q: Can you explain the concept behind the 12 New Things® Challenge?

Shonda Scott: The 12 New Things® Challenge was born from a personal goal to step out of my comfort zone and embrace change in a fun and positive way. I encourage people to try something new each month for a year. It’s about personal growth, discovery, and fostering a lifestyle of continuous learning and adaptation.

Q: What advice would you give to someone looking to embark on their own journey of personal growth?

Shonda Scott: Stay open-minded and curious! Embrace challenges that push you out of your comfort zone. Reflect on your experiences and learn from them. Remember, growth comes from facing the unknown, and every new experience can contribute to your development.

Q: How do you see your work evolving in the future?

Shonda Scott: I envision my work continuing to inspire individuals and communities worldwide. My goal is to expand 12 New Things® brand beyond the Challenge and create more opportunities for people to connect and grow. Ultimately, I hope to foster a movement of empowerment and positive change, not just for individuals but for entire communities, which will include resources with more media components.

Q: What legacy do you hope to leave behind?

Shonda Scott: I hope to leave a legacy of empowerment, diversity, and innovation. I want to inspire others to embrace change, think creatively, and work towards building inclusive environments where everyone has the opportunity to thrive.

For more information about Shonda Scott and her initiatives, visit her websites: 360 Total Concept and 12 New Things.