House Call
“WE ARE HERE!” — The APEX Museum’s Call to Protect, Preserve, and Proclaim Black History
By InDaHouseMedia
“We Are Here!” is more than a campaign — it’s a declaration. A declaration of presence, resistance, and truth. It’s The APEX Museum’s rallying cry in an era where the erasure of Black history has become one of the greatest cultural threats of our time.
Across the nation, history itself is under attack. Books are being banned. Exhibits are being canceled. Lessons about race, justice, and equity are being silenced in classrooms and public spaces. Yet, in the heart of Atlanta, one institution continues to stand unshaken — a living monument to the African American experience.
Founded in 1978 by visionary filmmaker Dan Moore, Sr., The APEX Museum — Atlanta’s original Black History Museum — has spent nearly five decades telling our story from our perspective. Its walls echo with the voices of ancestors who refused to be erased, innovators who redefined culture, and educators who kept the truth alive against all odds.
Standing Firm in Truth
At a time when some seek to rewrite or remove our narratives, The APEX remains grounded in its founding mission: to tell the unfiltered truth of African American history — from Africa to America, from enslavement to liberation, from struggle to triumph.
Every exhibit, every program, and every partnership reflects the museum’s belief that history is not just what happened — it’s who we are. The “We Are Here!” campaign is a direct response to today’s cultural climate — a bold reminder that Black history cannot and will not be silenced.
The Cultural Call to Action
“We Are Here!” is more than words on a banner — it’s a movement. It’s an invitation to communities across the nation to remember, teach, and preserve the stories that shaped our world.
The campaign uplifts the legacy of those who built Black institutions when doors were closed elsewhere — schools, businesses, churches, and museums that became sanctuaries of culture and truth. And now, it calls on today’s generation to protect that legacy for tomorrow.
Campaign Goals
- Affirm Presence:
Reassert The APEX Museum as a cornerstone of Black history, culture, and truth in Atlanta and beyond. - Mobilize Support:
Inspire community members, educators, and organizations to stand with The APEX in defense of truthful Black history. - Engage Youth:
Encourage the next generation to learn, visit, and share the story of the African diaspora through the museum’s programs and interactive experiences. - Build Partnerships:
Unite with libraries, HBCUs, and cultural institutions facing censorship or underfunding, forging a national network of resistance and education. - Sustain the Legacy:
Drive memberships, donations, and program sponsorships to ensure The APEX continues to educate and inspire for generations to come.
A Legacy That Lives On
For nearly 50 years, The APEX Museum has remained a pillar of cultural preservation — a space where truth is not just taught, but felt. It’s a reminder that the African American journey is not a footnote to history; it is history.
As new generations walk through its halls, they don’t just see artifacts — they see themselves. They see resilience, genius, and creativity. They see proof that we have always been here — and that our story is still being written.
Join the Movement
The “We Are Here!” campaign invites everyone — educators, artists, students, historians, and community advocates — to take a stand. Visit. Volunteer. Donate. Share the message.
Because when we say “We Are Here,” we are not just speaking to the past — we are declaring the future.
We are the story. We are the legacy. We are the truth.
We are here — and we are not going anywhere.
Learn more and support the movement:
📍 135 Auburn Ave NE, Atlanta, GA
