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Essence® Announces Exhibitor Opportunities for Small Businesses at the 2017 ESSENCE Festival®  


Essence® Announces Exhibitor Opportunities for Small Businesses at the 2017 ESSENCE Festival®  

January 23, 2016 (New York, NY)—Applications are now being accepted to be an exhibitor during the 2017 Essence Festival, taking place June 29-July 2 in New Orleans.

 Prospective exhibitors will join the largest cultural gathering in the world and gain tremendous access and visibility to over 100,000 daily attendees, as well as drive return through product sales. Benefits include exposure to Essence’s 21.2 million touch points via inclusive print, digital and social media marketing campaigns, plus enhanced premium packages available with stage appearances, concert tickets and richer advertising in Essence magazine.

In addition, exhibitors will have the opportunity to join the Essence digital marketplace to vend products throughout the year, as well as to join the Money & Power Entrepreneur and Business Conference for business networking opportunities and speed marketing sessions (separate registration is required for both.)

 Recognized as one of the country’s largest live events, last year’s Essence Festival® presented by Coca-Cola® attracted more than 450,000 attendees to New Orleans Fourth of July weekend for its annual cultural celebration. The annual 4-day Festival features entertainment, empowerment, and cultural experiences during the day and the world’s best performers each night.

 For more information or to register, visit

Celebrity photographer and disabled Vietnam veteran Jerome Dorn embodies the very definition of resilience. Born in Philadelphia, the fifth of seven children, Dorn stayed focused throughout his youth, eventually obtaining his degree in Criminal Justice. Dorn has worked with the Philadelphia Police Department, Department of Justice, World Wide Detective Agency, and several other high profile security groups. Throughout his successful career, Dorn wrestled with Post Traumatic Stress Disorder, an aftereffect of his military service. Battling the pain and debilitating effect of PTSD, Dorn found comfort behind the camera. Photography proved to be not only therapeutic, but life changing as well. Dorn picked up his first camera in 1970 while serving in Vietnam and knew instantly that behind the lens was where he belonged. His shooting style and photographs were special, generating a buzz in the industry. In 1985, he began his career in photojournalism, working in a variety of genres. Dorn’s credentials include fashion, lifestyle photography, photojournalism, and celebrity/red carpet coverage. Working with MSNBC, Jet Magazine, and major publications in Philadelphia and around the country, Dorn has had the honor of capturing the images of hundreds of notable celebrities and politicians including President Barack Obama, George Bush Jr, Bill and Hillary Clinton, Maya Angelou, Jesse Jackson, Rihanna, Snoop Dog, Will Smith, and Tyler Perry. Photography has sent Dorn around the globe, inspiring his passion for civil activism. In 1995, Dorn assembled and led a group of forty-two men to the Million Man March. Together, they spent five days walking from Philadelphia to Washington DC. In his travels, Dorn observed a common theme amongst the youth of the world. Many of the children he encountered seemed lost. Understanding that opportunities for at-risk youth are minimal, Dorn was inspired to make a difference. Established by Dorn in 2011, InDaHouseMedia was built on the idea that there is room in the house for everyone. With InDaHouseMedia, Dorn’s mission is to provide the future generation with positive direction through sports, music, and photography.

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