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ATLANTA RAPPER LIL YACHTY TO HEADLINE JOURNEYS AND ADIDAS ORIGINALS’ FREE MUSIC FESTIVAL “DESTINATION: ATLANTA” ON SEPTEMBER 28

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ATLANTA RAPPER LIL YACHTY TO HEADLINE JOURNEYS AND ADIDAS ORIGINALS’ FREE MUSIC FESTIVAL “DESTINATION: ATLANTA” ON SEPTEMBER 28

Destination: Atlanta,” an immersive, one-day music event created by Journeys and adidas Originals announced Lil Yachty as the headliner for their second annual festival on September 28 in Atlanta.

The GRAMMY-nominated rapper will take the main stage and perform fan favorites at the Georgia Freight Depot in downtown Atlanta. Lil Yachty, also known as “Lil Boat,” is a 22-year-old Atlanta native, known for shifting views around rap by embracing self-acceptance and diversity through music. Hit records from the rapper, producer and creative designer include, “One Night,” and “Minnesota” along with his chart topping album, Teenage Emotions. “We are excited to have Lil Yachty as our headliner for this year’s ‘Destination: Atlanta,'” says Kari Irons, SVP Marketing, Journeys Group. “It was important to us that we include an artist who embodies the vibrant and diverse culture of Atlanta and Lil Yachty is the perfect example of that. We look forward to providing an exciting and authentic experience for fans in his hometown.” This year’s partnership between Journeys and adidas Originals is inspired by the music and culture derived from the city of

Atlanta and will include various interactive stations for an elevated experience for guests. The free event will conveniently take place in the vacant lot area of the Georgia Freight Depot. Additional acts performing at “Destination: Atlanta” include hip-hop artists Kodie Shane, Marlo and newly-added, Mike Floss. Festival-goers can also take in the sounds of DJs Heroes x Villains and Ferrari Simmons along with host, Kenny Burns. The “Destination” series launched last year in San Diego and welcomed over 3,400 attendees with headlining rapper, Jay Rock. Over 4,000 guests are expected this year.

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Celebrity photographer and disabled Vietnam veteran Jerome Dorn embodies the very definition of resilience. Born in Philadelphia, the fifth of seven children, Dorn stayed focused throughout his youth, eventually obtaining his degree in Criminal Justice. Dorn has worked with the Philadelphia Police Department, Department of Justice, World Wide Detective Agency, and several other high profile security groups. Throughout his successful career, Dorn wrestled with Post Traumatic Stress Disorder, an aftereffect of his military service. Battling the pain and debilitating effect of PTSD, Dorn found comfort behind the camera. Photography proved to be not only therapeutic, but life changing as well. Dorn picked up his first camera in 1970 while serving in Vietnam and knew instantly that behind the lens was where he belonged. His shooting style and photographs were special, generating a buzz in the industry. In 1985, he began his career in photojournalism, working in a variety of genres. Dorn’s credentials include fashion, lifestyle photography, photojournalism, and celebrity/red carpet coverage. Working with MSNBC, Jet Magazine, and major publications in Philadelphia and around the country, Dorn has had the honor of capturing the images of hundreds of notable celebrities and politicians including President Barack Obama, George Bush Jr, Bill and Hillary Clinton, Maya Angelou, Jesse Jackson, Rihanna, Snoop Dog, Will Smith, and Tyler Perry. Photography has sent Dorn around the globe, inspiring his passion for civil activism. In 1995, Dorn assembled and led a group of forty-two men to the Million Man March. Together, they spent five days walking from Philadelphia to Washington DC. In his travels, Dorn observed a common theme amongst the youth of the world. Many of the children he encountered seemed lost. Understanding that opportunities for at-risk youth are minimal, Dorn was inspired to make a difference. Established by Dorn in 2011, InDaHouseMedia was built on the idea that there is room in the house for everyone. With InDaHouseMedia, Dorn’s mission is to provide the future generation with positive direction through sports, music, and photography.

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