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York Promotions Partners w/ Top Promoters for The Atlanta Peach Fest, Atlanta’s First NYE Immersive Art & Lifestyle Experience at Underground Atlanta


York Promotions Partners w/ Top Promoters for The Atlanta Peach Fest, Atlanta’s First NYE Immersive Art & Lifestyle Experience at Underground Atlanta

ATLANTA – This New Year’s Eve, even though the Peach Drop has been canceled by the City of Atlanta, a new festival is taking its place at Underground Atlanta – Atlanta Peach Fest. 

Organized by York Promotions, people can expect to be entertained and to ring in the new year with music, art and a countdown to fireworks at midnight. The iconic and historic nightlife destination will feature Atlanta Peach Fest inside its event hall located in Underground.  

Geared towards music and art lovers, creatives and the young at heart, organizers are expecting a few thousand people building on the popularity of their First Fridays. Tickets for Atlanta Peach Fest can be purchased online, by following this link or checking Underground Atlanta’s website. 

Key features of the themed event are a toast at midnight, six immersive activation rooms, DJs La Bonita, Yung Fro and Teflon, 20 food and merchandise vendors, plus a red carpet and VIP experiences. This event will also feature carnival games, a NYE resolution wall, stilt walkers, poetry, live music & curated art exhibits.

“Atlanta is a city of love and a city too busy to hate, at York Promotions we specialize in out of the box, immersive experiences that engage all 5 senses, we have a soundtrack supplied by some of the top DJs in the country, art by some of the best and brightest in the industry and we look forward to seeing the city come down to The Gallery inside Underground Atlanta for the only immersive art infused NYE celebration in the city, the all new Atlanta Peach Fest” – Ais York – Founder of York Promotions

Event Details: New Years Eve Peach Fest 

Date: Sunday, December 31, 2023

Time: 8 p.m. – 3 a.m.

Where: The Gallery located inside Underground Atlanta, 50 Upper Alabama ST

Parking: Rideshare and public transit on MARTA are highly recommended as parking is very limited. Organizers are working with the Atlanta Police Department to provide a safe environment for the celebrations.

Ticket Price: There’s a range of ticket prices. Early bird admission tickets start at $20 + taxes and fees, while the VIP Platinum Package is as much as $1,200.

Promoters: In addition to York Promotions and Underground Atlanta, Peach Fest is a partnership with Von The Promoter, K. Botchey, No Sleep Entertainment and Derty Work.


Social Media Handles: @yorkpromotions @underground_atlanta

Social Media Hashtags: #nyepeachfest #theundergroundatlanta


Underground Atlanta has long been the cultural heart of Downtown Atlanta. With historic roots dating back to the 1900s, this arts, entertainment, and retail district spans multiple levels and four city blocks. In 2020, Lalani Ventures purchased Underground with a vision to restore and revitalize this iconic destination. Bordered by Pryor, Central, Wall, and Alabama Streets and connected to the Five Points MARTA, Underground Atlanta is a central, accessible space that will house local restaurants, entertainment and exhibition spaces, and galleries with a special focus on immersive art experiences. With a new and visionary team at the helm and the support and enthusiasm of the Downtown community, Underground will once again reflect and enhance the vibrancy of the city we call home. Follow along on Instagram, Facebook and Twitter.

About York Promotions: 

York Promotion produces more concerts, sells more tickets, and connects more brands to music than anyone else in the world. Once you take a look at our global live entertainment platform, you’ll understand why we’re the market leader across all three of our core industries. We pride ourselves on Curating culturally relevant and purposeful driven events around the country and abroad.  We also pride ourselves on working with great people to bring these new age events to life on stages and in parks and venues around the world. Whether it’s a private event to festivals and even circuses, we do our best to bring the best, and to do so with a moral purpose.

🚀 Ready for an unforgettable New Year’s Eve? 🎇 We’re days away from 2024 and the Atlanta Peach Fest is the place you need to be to ring in the new year! Join us for a night of immersive fun where you’ll be able to dive into six unique activation rooms, dance the night away with @djlabonita, @djyungfro259, and @realdjteflon, and savor some goodies from 20+ vendors! VIP experiences, an NYE resolution wall, carnival games, stilt walkers, live music, poetry and curated art exhibits all await so grab your tickets today at @atlantapeachfest. Let’s make memories together! 🔥🎊 #AtlantaPeachFest #nyepeachfest #NYE2024 #LegionOfDope 

@yorkpromotions @underground_atlanta

Celebrity photographer and disabled Vietnam veteran Jerome Dorn embodies the very definition of resilience. Born in Philadelphia, the fifth of seven children, Dorn stayed focused throughout his youth, eventually obtaining his degree in Criminal Justice. Dorn has worked with the Philadelphia Police Department, Department of Justice, World Wide Detective Agency, and several other high profile security groups. Throughout his successful career, Dorn wrestled with Post Traumatic Stress Disorder, an aftereffect of his military service. Battling the pain and debilitating effect of PTSD, Dorn found comfort behind the camera. Photography proved to be not only therapeutic, but life changing as well. Dorn picked up his first camera in 1970 while serving in Vietnam and knew instantly that behind the lens was where he belonged. His shooting style and photographs were special, generating a buzz in the industry. In 1985, he began his career in photojournalism, working in a variety of genres. Dorn’s credentials include fashion, lifestyle photography, photojournalism, and celebrity/red carpet coverage. Working with MSNBC, Jet Magazine, and major publications in Philadelphia and around the country, Dorn has had the honor of capturing the images of hundreds of notable celebrities and politicians including President Barack Obama, George Bush Jr, Bill and Hillary Clinton, Maya Angelou, Jesse Jackson, Rihanna, Snoop Dog, Will Smith, and Tyler Perry. Photography has sent Dorn around the globe, inspiring his passion for civil activism. In 1995, Dorn assembled and led a group of forty-two men to the Million Man March. Together, they spent five days walking from Philadelphia to Washington DC. In his travels, Dorn observed a common theme amongst the youth of the world. Many of the children he encountered seemed lost. Understanding that opportunities for at-risk youth are minimal, Dorn was inspired to make a difference. Established by Dorn in 2011, InDaHouseMedia was built on the idea that there is room in the house for everyone. With InDaHouseMedia, Dorn’s mission is to provide the future generation with positive direction through sports, music, and photography.

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