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UNBELIEVEGAN RESTAURANT Featuring Donte Beasley

Donte Beasly presented Atlanta News First 2025 Spatula Award by Adam Murphy

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UNBELIEVEGAN RESTAURANT Featuring Donte Beasley

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Winner of the Atlanta News First Golden Spatula Award – Restaurant Report Card

By Dr. Jerome Dorn 

UNBELIEVEGAN: ATLANTA’S VEGAN CULINARY HAVEN

Where Comfort Food Meets Global Fusion

Nestled in the thriving community of South Fulton, Unbelievegan has become one of Atlanta’s most celebrated vegan dining destinations—an upscale yet soulful haven redefining what plant-based cuisine can be.

Founded in 2021 by the Beasley family, the Unbelievegan story is one of passion, perseverance, and purpose. What began under a humble 10×10 pop-up tent at the former Atlanta Vegan Food Truck Park has grown into a vibrant, full-service restaurant beloved by families, professionals, food lovers, and wellness enthusiasts across the metro area.

At the heart of this remarkable journey is Donte Beasley, whose creative vision and commitment to health, artistry, and community has shaped Unbelievegan into a cultural landmark. This year, Beasley’s dedication was honored with the prestigious Atlanta News First Golden Spatula Award, a testament to the restaurant’s consistency, cleanliness, excellence, and culinary innovation.

“I CAN’T BELIEVE IT’S VEGAN!”

A Dining Experience That Feels Like Home… Only Better

Step inside Unbelievegan and you’re instantly met with vibrant energy—an eclectic blend of soulful ambiance, global inspiration, and modern elegance. From date nights to business meetings, birthday dinners to brunch gatherings, the space feels warm, intentional, and unforgettable.

The food is the star of the show.

Every dish is:

• Made to order

• Bursting with bold flavor

• Crafted with care

• Paired with two delicious sides

• Styled with global fusion influences

• 100% plant-based—yet unbelievably satisfying

Whether you crave comfort classics, Afro-Caribbean flair, Southern favorites, or inventive street-food-turned-gourmet, Unbelievegan delivers a culinary experience that leaves guests saying the same thing:

“There’s NO WAY this is vegan.”

THE HEART OF THE COMMUNITY

Unbelievegan is more than a restaurant—it’s a movement.

Under the leadership of Donte Beasley, the restaurant has become a welcoming destination for locals and travelers alike. With a commitment to health, culture, creativity, and hospitality, Unbelievegan proudly represents the growth and sophistication of the city of South Fulton’s dining scene.

LET US HOST YOU

Looking for the perfect spot to bring your vision to life?

Unbelievegan offers its beautiful space for:

• Birthday gatherings

• Private dinners

• Networking mixers

• Meet & Greets

• Company events

• Creative experiences and more

With stunning décor, exceptional service, and unforgettable food, your event will feel elevated, intimate, and uniquely yours.

VISIT UNBELIEVEGAN

Location:

7000 Renaissance Parkway

Fairburn, Georgia

Come savor vegan eats from anywhere, crafted with love and inspired by the world. Discover why guests across Atlanta are falling in love with Unbelievegan—one unbelievable bite at a time.

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Celebrity photographer and disabled Vietnam veteran Jerome Dorn embodies the very definition of resilience. Born in Philadelphia, the fifth of seven children, Dorn stayed focused throughout his youth, eventually obtaining his degree in Criminal Justice. Dorn has worked with the Philadelphia Police Department, Department of Justice, World Wide Detective Agency, and several other high profile security groups. Throughout his successful career, Dorn wrestled with Post Traumatic Stress Disorder, an aftereffect of his military service. Battling the pain and debilitating effect of PTSD, Dorn found comfort behind the camera. Photography proved to be not only therapeutic, but life changing as well. Dorn picked up his first camera in 1970 while serving in Vietnam and knew instantly that behind the lens was where he belonged. His shooting style and photographs were special, generating a buzz in the industry. In 1985, he began his career in photojournalism, working in a variety of genres. Dorn’s credentials include fashion, lifestyle photography, photojournalism, and celebrity/red carpet coverage. Working with MSNBC, Jet Magazine, and major publications in Philadelphia and around the country, Dorn has had the honor of capturing the images of hundreds of notable celebrities and politicians including President Barack Obama, George Bush Jr, Bill and Hillary Clinton, Maya Angelou, Jesse Jackson, Rihanna, Snoop Dog, Will Smith, and Tyler Perry. Photography has sent Dorn around the globe, inspiring his passion for civil activism. In 1995, Dorn assembled and led a group of forty-two men to the Million Man March. Together, they spent five days walking from Philadelphia to Washington DC. In his travels, Dorn observed a common theme amongst the youth of the world. Many of the children he encountered seemed lost. Understanding that opportunities for at-risk youth are minimal, Dorn was inspired to make a difference. Established by Dorn in 2011, InDaHouseMedia was built on the idea that there is room in the house for everyone. With InDaHouseMedia, Dorn’s mission is to provide the future generation with positive direction through sports, music, and photography.

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