Rich Homie Quan, Derez De’shon, Omeretta The Great and more headline 2024 VDAY Concert

The Annual Event Convenes in Atlanta and is a Pinnacle Opportunity in Preparing Local Recording Artists Emerging into the Professional Music Industry

Atlanta, Georgia – June 13, 2024 – The vibrant heartbeat of Atlanta’s music scene pulses stronger than ever as the city eagerly anticipates the 2024 VDAY Concert. Headlined by esteemed Hip-Hop/Rap recording artists such as Rich Homie Quan, Derez De’shon, Omeretta The Great, Lil Tony, Pap Chanel, and more, this concert promises to be the highlight of Summer 2024 entertainment in Atlanta.

Taking place on Friday, July 26, 2024, the VDAY Concert will unfold at The Eastern, a premier event venue situated at 800 Old Flat Shoals Road, Atlanta, Georgia 30316. Proudly produced by The Branding Opportunity and generously sponsored by Arrowhead Clinics, this event is set to captivate audiences with its stellar lineup and immersive experience.

At the helm of the VDAY Concert is Justice Brannon, Executive Producer and Creative Director of The Branding Opportunity, LLC. A native of Atlanta, Justice brings a wealth of expertise in strategic marketing and content development, cultivated through his academic pursuits at the University of Alabama, where he graduated with a BA in Journalism in 2020, followed by a Masters degree in Advertising and Public Relations in 2023.

Driven by a passion for live entertainment, music, film, sports, and comedy since childhood, Justice underscores the concert’s overarching mission: to provide invaluable professional development opportunities for local recording artists, empowering them to refine their music marketing strategies and broaden their audience reach.

Unlike conventional concerts and music festivals, VDAY is a family affair, spearheaded by Justice alongside his brother Austin Brannon, a budding business student at Morehouse College, and their father, Virgil Brannon, a seasoned music industry veteran with over 30 years of experience in artist management.

Embracing the spirit of collaboration and community empowerment, VDAY partners with young, local entrepreneurs, offering them a platform to showcase their talents and contribute to the event’s success. Justice emphasizes, “Every artist is a business, and we are here to offer our services to help them either expand it or rebrand it.”

For Justice, VDAY is more than just a creative endeavor; it’s a nostalgic homage to cherished childhood memories and a culmination of his educational and professional journey. It symbolizes the convergence of diverse entertainment realms, transcending barriers of age, race, and ethnicity to unite communities through the universal language of music and live performance.

With its eclectic fusion of musical genres and commitment to inclusivity, VDAY aspires to cement its status as a cornerstone of Atlanta’s entertainment landscape. Beyond mere entertainment, it seeks to inspire and uplift aspiring artists, serving as a beacon of hope and a catalyst for creative expression.

The doors to the VDAY Concert will open at 7:00pm, with the electrifying sounds of DJ Monae from Streetz 94.5 setting the stage for an unforgettable evening of music and celebration. The Branding Opportunity proudly leads as the headlining corporate sponsor joined by Arrowhead Clinic as the event’s advertising sponsor.

Tickets for the VDAY Concert are available for purchase at AXS, offering enthusiasts an opportunity to secure their place at this landmark event.