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411 PAIN UNVEILS NEW NATIONAL COMMERCIAL FEATURING KAINE OF THE LEGENDARY YING YANG TWINS

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411 PAIN UNVEILS NEW NATIONAL COMMERCIAL FEATURING KAINE OF THE LEGENDARY YING YANG TWINS

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Ad campaign is Soundtracked with single “SIDE 2 SIDE” — by Galaxy Wick, Kaine, Planet Pete & the Late Young Bleed
ATLANTA, GA — 411 PAIN proudly announces the nationwide release of its newest commercial campaign, featuring Kaine, one-half of the Grammy-nominated, multi-platinum duo Ying Yang Twins. The energetic spot is powered by the rising Southern anthem “SIDE 2 SIDE” by Galaxy Wick (aka Wicked of Ghetto Mafia), featuring Kaine, Planet Pete, and the recently passed Baton Rouge legend Young Bleed.
The commercial officially debuted this week and is already receiving strong regional traction — now airing on Atlanta’s Hot 107.9 FM, one of the city’s most influential hip-hop stations. 
“SIDE 2 SIDE,” a record infused with authentic Southern DNA, blends classic crunk energy with today’s street-driven rhythm, making it the perfect soundtrack for 411 PAIN’s high-impact, culturally connected new campaign. The song not only marks a powerful collaboration between Galaxy Wick, Kaine, Planet Pete, and Young Bleed; but also serves as a tribute to Young Bleed’s enduring legacy following his recent passing.
Kaine, known for timeless hits like “Salt Shaker,” “Wait (The Whisper Song),” and “Get Low” (with Lil Jon), brings his unmistakable voice and Atlanta-rooted star power to the new commercial — merging music, culture, and brand messaging in a way that amplifies 411 PAIN’s longstanding connection to the community. 
The new spot underscores 411 PAIN’scontinued commitment to engaging audiences through culturally relevant storytelling and partnerships with influential artists across the South.

Celebrity photographer and disabled Vietnam veteran Jerome Dorn embodies the very definition of resilience. Born in Philadelphia, the fifth of seven children, Dorn stayed focused throughout his youth, eventually obtaining his degree in Criminal Justice. Dorn has worked with the Philadelphia Police Department, Department of Justice, World Wide Detective Agency, and several other high profile security groups. Throughout his successful career, Dorn wrestled with Post Traumatic Stress Disorder, an aftereffect of his military service. Battling the pain and debilitating effect of PTSD, Dorn found comfort behind the camera. Photography proved to be not only therapeutic, but life changing as well. Dorn picked up his first camera in 1970 while serving in Vietnam and knew instantly that behind the lens was where he belonged. His shooting style and photographs were special, generating a buzz in the industry. In 1985, he began his career in photojournalism, working in a variety of genres. Dorn’s credentials include fashion, lifestyle photography, photojournalism, and celebrity/red carpet coverage. Working with MSNBC, Jet Magazine, and major publications in Philadelphia and around the country, Dorn has had the honor of capturing the images of hundreds of notable celebrities and politicians including President Barack Obama, George Bush Jr, Bill and Hillary Clinton, Maya Angelou, Jesse Jackson, Rihanna, Snoop Dog, Will Smith, and Tyler Perry. Photography has sent Dorn around the globe, inspiring his passion for civil activism. In 1995, Dorn assembled and led a group of forty-two men to the Million Man March. Together, they spent five days walking from Philadelphia to Washington DC. In his travels, Dorn observed a common theme amongst the youth of the world. Many of the children he encountered seemed lost. Understanding that opportunities for at-risk youth are minimal, Dorn was inspired to make a difference. Established by Dorn in 2011, InDaHouseMedia was built on the idea that there is room in the house for everyone. With InDaHouseMedia, Dorn’s mission is to provide the future generation with positive direction through sports, music, and photography.

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