The Empire Mindset: How SRH Shedrick R. Perro Is Shaping Industries with Strategy and Scale

SRH Shedrick R. Perro is not simply an entrepreneur. 

He is an architect of independent industries and a visionary impacting systems in a big way. 

A Black Moroccan and descendant of Moroccan royalty who was brought to New Orleans as a child, Perro has grown into a self-made business mogul with ventures spanning sports, entertainment, finance, healthcare, and beyond. 

In this exclusive interview, he shares the philosophy behind his growing empire, including the Independent Professional Football League and 

The WISE Awards, and explains why his work is transforming industries on a powerful scale.

Q: You come from Moroccan royal lineage but were raised in New Orleans. How did those two worlds shape you?

Perro: Being a descendant of Moroccan royalty gave me an understanding of legacy early on. Royalty is about responsibility, structure, and long-term vision. Growing up in New Orleans gave me resilience, culture, and creativity. I saw brilliance in my community, but I also saw systemic gaps. Those two influences shaped my mission. I honor my heritage, but I build as someone who understands both opportunity and adversity.

Q: You are known as the creator of CBrace by SRoyale. What inspired that innovation?

Perro: CBrace by SRoyale came from my desire to solve real world challenges with proprietary solutions. I do not create for attention. I create to shift systems. Innovation is about ownership and impact. That invention represents my broader philosophy. If access does not exist, build it.

Q: Your mission centers on building independent industries. What does that mean?

Perro: It means creating infrastructures that operate at the same scale as mainstream systems but are designed with fairness and equity at the core. I am not trying to compete emotionally. I am building structurally. 

Independent industries give people options. They provide better contracts, higher paying jobs, stronger investor terms, and transparent systems in finance, education, and healthcare. If a system leaves people behind, I build one that includes them. That is how you create real impact in a big way. You redesign the foundation.

Q: One of your most ambitious projects is the Independent Professional Football League. What sets it apart?

Perro: The Independent Professional Football League is about opportunity and compensation. It is a division of the Association of Independent Sports, Inc., and it is designed to stand alongside major leagues while creating pathways for athletes who are often overlooked. What makes it unprecedented is that every athlete earns a salary. From youth participants as young as eight through adulthood, we are creating a structure where televised games generate real income and real visibility. That changes the entire dynamic of access in sports and it changes lives.

Q: The league will expand beyond football. What is the larger vision?

Perro: Football is just the beginning. The vision includes expansion into basketball, volleyball, soccer, baseball, tennis, golf, gymnastics, track and field, swimming, and eventually lacrosse, cricket, hockey, and pickleball. The goal is to build a multi sport ecosystem that develops talent early and sustains it long term. We are leveling the playing field by design and creating opportunity at every stage of an athlete’s journey.

Q: Beyond sports, your portfolio spans film, television, music, real estate, and finance. How do you manage such breadth?

Perro: The industries may look different on the surface, but the foundation is the same. Fairness, ownership, and scale. Whether it is entertainment contracts, mortgage systems, car loans, business funding, or private healthcare benefits, I examine the structure first. If the structure is not equitable, I redesign it. Talent and hard work should determine success, not politics or privilege. When you build fair systems, you create sustainable impact.

Q: You also founded The WISE Awards. What inspired that initiative and what does W.I.S.E. stand for?

Perro: The WISE Awards was created to honor those who have been consistently overlooked by mainstream institutions like the Academy Awards and the Grammy Awards. W.I.S.E. stands for Worldwide Independent Society of Entertainment. This platform celebrates recording artists, actors, comedians, and extraordinary citizens whose brilliance has shaped culture but has not always received proper recognition. Every rose deserves to bloom and every contribution deserves acknowledgment.

Q: What can audiences expect from the upcoming WISE Awards?

Perro: It will be a formal and elegant event hosted at the Cobb Energy Performing Arts Centre in Northwest Atlanta. The show will be taped and broadcast on network television and streaming services. It will follow a format similar to the Academy and Grammy ceremonies, but presented in a banquet setting with food service. It will honor excellence in Gospel Music, Film and Motion Pictures, Secular Music, Comedy, and Extraordinary Citizens. It will be both celebratory and historic.

Q: What ultimately drives you?

Perro: Vision without execution is just imagination. I am driven by implementation. My goal is to create independent systems that generate generational impact. I want better jobs, fairer contracts, stronger investment returns, transparent lending, improved education, and accessible healthcare. When you build structures properly, communities thrive and families prosper.

Q: How do you want your legacy to be defined?

Perro: As someone who did not just talk about change but engineered it. My heritage gave me legacy. My life gave me determination. My work is about action. When people look back, I want them to see industries that exist because someone believed fairness could be built, not requested.

Rooted in royal heritage yet defined by self made determination, SRH Shedrick R. Perro stands at the intersection of legacy and innovation. 

Through the Independent Professional Football League, The WISE Awards, and his expanding portfolio of independent ventures, he is not simply participating in industries. 

He is impacting them in a big way and reshaping them for generations to come.

For direct inquiries, Shedrick R. Perro can be reached at attache@hrhshedrickrperro.com.